Latest Press Release
Palladium Explodes at the Basel Watch Fair:
Major Brands Embrace the Use of Palladium in Fine Jewelry, Watches, Rings and Wedding Rings
Palladium Alliance International and DJS Marketing filmed their trip to BaselWorld 2008.
Clips of interviews with major designers discussing Palladium are available at
www.LuxuryPalladium.com
(Basel, Switzerland) April 11, 2008 – Jewelers across the globe are talking about the many uses for Palladium, with industry leaders everywhere celebrating the beauty of this white, light, natural metal and its unprecedented resurgence in the midst of disrupted precious metal supplies. Palladium isn’t a new metal, it’s the Now Metal™, and the most recognized designers of fine jewelry, watches, rings and wedding rings agree. As Kathleen Breski, vice president of Trabert & Hoeffer Jewels, stated: “I’m in the moment, I say ‘let’s do it now,’ and let’s be the first on our block to buy Palladium.”
Palladium stole the show for 2,000 world-class exhibitors and 100,000 attendees at BaselWorld 2008 – the international luxury fair for the biggest names in jewelry, watches, rings and wedding rings held April 3-10 in Basel, Switzerland. Venerable brands such as Cartier, Ulysse Nardin, Chopard, Hublot, Parmigiani and more are already embracing the many uses for Palladium in exquisitely designed collections. Cartier sold every limited edition Pasha de Cartier 950 Palladium timepiece, and its successor, the Santos, sold out prior to release at the Fair. Parmigiani reports they are now using Palladium in thirty-two percent of the brand’s collection.
One after another, legendary designers spoke of the metal’s resurgence as a historic moment for the industry – a wave that will carry fine jewelry, watches, rings and wedding rings into the 21st century. The reintroduction of an elemental metal from the empirical chart is as rare as an eclipse, and a profound opportunity for an industry grappling with the price of precious metal supplies. Saul Goldberg, president of William Goldberg based in New York, Emanuelle Aliotti Visdomini, vice president of Vhernier, and Rolf Schnyder, president of Ulysse Nardin, are among those praising the uses for Palladium in fine jewelry, its precious and versatile qualities, and the possibilities it poses for fine jewelry.
About Palladium Alliance International
Palladium Alliance International (PAI) is the world’s first organization dedicated to exploring the many uses for Palladium and establishing Palladium as a luxurious, precious, and distinctive metal. To promote this idea, PAI provides education, marketing and technical support and a vision for the widespread use of Palladium in fine jewelry. Formed in March 2006 with offices in the UK, U.S. and China, PAI has planned a 2008-2009 campaign – designed and executed by PAI’s marketing agent, DJS Marketing Group – to aggressively market Palladium to consumers and the trade. Together, PAI and DJS Marketing are organizing a coalition of talented experts to work with retailers, producers and manufacturers to raise awareness in the global marketplace of the uses for Palladium in jewelry, watches, rings and wedding rings.
For all Marketing and Public Relations inquiries, please contact Alexandra Schapiro or Ebony Ruzic at 1.305.860.9500, or email ASchapiro@DJS-Marketing.com or ERuzic@DJS-Marketing.com.
For all Corporate and Investor inquiries, please contact Dawn McCurtain at 1.406.321.2909 or visit www.LuxuryPalladium.com.