It’s Time for Palladium:
As legendary watchmakers sell out of Palladium designs before they even hit the market, the world’s biggest mines announce a new marketing alliance.

(New York City) March 21, 2008 – Consumer demand for luxury Palladium timepieces is so strong that legendary watchmakers from Paris to Geneva can’t keep up. Cartier is now sold out of the Pasha de Cartier 950 Palladium watch, and the entire run of Cartier’s other Palladium model, the Santos, has been spoken for before the line even hits the market.

Likewise, Switzerland’s Parmigiani is showing strong sales for all their stunning, gemstone-accented Palladium models, while robust lines and Palladium’s natural white shine have made Ulysse Nardin’s “Macho” series an instant success in stores and in the media. Chopard recently unveiled the LUC, the most elegant addition yet to the company’s esteemed men’s collection.

With surging interest from watch and jewelry manufacturers set to continue, Palladium is poised to break into the marketplace as a true luxury product. Further fueling interest is the fact that Palladium and Platinum are now among the world’s top-performing commodities this year due to a weak U.S. dollar, with each metal gaining roughly 50% since January.

Following a comprehensive study involving independent consultants and the Palladium Alliance International, under the auspices of the International Platinum Group Metals Association, a decision has been taken to plan and implement a market development program for palladium jewelry.  The initiative will initially focus on China and the United States of America.  Norilsk Nickel, the largest producer of palladium, will lead, supported by the major palladium producers in South Africa (Anglo Platinum, Impala Platinum, and Lonmin) and the United States of America (Stillwater Mining Company).

DJS Marketing – a New York and Miami-based full-service communications firm – is currently coordinating efforts to develop a marketing campaign in the U.S., Europe and Asia.

About Palladium

Far from new, Palladium is a Platinum Group Metal mined naturally white – directly from the earth – and is slated as the last major development in precious metals. A beautiful, durable, light element that is truly rare, Palladium currently trades for roughly half the price of gold. There are few differences between Platinum and Palladium beyond price and weight, and unlike unnatural “white gold,” 950 Palladium shines naturally white forever without rhodium plating.

About Palladium Alliance International

Palladium Alliance International (PAI) is the world’s first organization dedicated to establishing Palladium as a luxurious, precious and distinctive metal. To promote this idea, PAI provides education, marketing and technical support and a vision for the advancement of Palladium. Formed in March 2006 with offices in the UK, U.S. and China, PAI has planned a 2008-2009 campaign – designed and executed by DJS Marketing – to aggressively market to consumers and the trade. Together, PAI and DJS are organizing a coalition of talented experts to work with retailers, producers and manufacturers to raise awareness of Palladium in the global marketplace.

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Visit www.DJS-Marketing.com for more information or contact Deborah Scarpa, + 1 305 586 4022 or dscarpa@djs-marketing.com for all PR inquiries.

Please contact Dawn McCurtain at +1 406-321-2909 or John Stark at +1 406-373-8712 for all inquiries into Investor Relations. Visit www.LuxuryPalladium.com for more information.