DJS Marketing Named Agency of Record
For Palladium Alliance International
2008 will mark historic launch of global marketing initiative for precious metal.

Billings, Montana-(January 16th 2008)- DJS Marketing, a fully integrated advertising, marketing, branding and PR firm with offices in New York City and Miami, has established itself over the past 21 years as a major force in the luxury industry. This year, the company has been officially retained by Palladium Alliance International (PAI) to design and execute the most significant global marketing effort ever devised for palladium – one of the world’s leading precious metals. This multi-year campaign will significantly reposition palladium to the world, establishing it as one of the most exquisite and diverse metals in the industry.

“2007 was a record year for palladium, rebounding from 2006 with significant growth in China and the U.S.,” says John Stark, Chairman of PAI. “We are forecasting continued growth in 2008 as a result of our strong commitment to focus on the jewelry industry.”

Because there has never been a marketing effort for palladium of this magnitude, the partnership marks a historic turning point for both PAI and the jewelry industry as a whole. Furthermore, investors are forecasting a major rise in global demand this year.
Supported by PAI’s technical and scientific expertise, DJS will draw on decades of experience delivering high-level, global branding campaigns in designing an ambitious, revolutionary marketing program that will ultimately impact jewelry trends worldwide, from design and manufacturing to investment and consumer practices.

About Palladium
Palladium is a precious metal on par with gold and platinum that maintains its naturally white brilliance for a lifetime. An element mined directly from the ground with no need to be plated with rhodium, palladium is lighter, less dense and more comfortable to wear than other metals.As a luxury item, palladium is ideal for both everyday and larger fashion jewelry.

Manufacturers Using Palladium
While the end goal of DJS and PAI’s efforts is increased brand awareness within the consumer marketplace, palladium’s success begins with designers and manufacturers. As such, DJS will embark on a comprehensive program of global communication within the trade to educate professionals about palladium in tandem with a major consumer campaign. Standout characteristics include its weight, durability, longevity, youthful elegance and price; palladium presently sells for less than platinum and white gold, yet remains rare – a true precious metal that exudes luxury. A select group of renowned manufacturers the world over are already using palladium for exclusive designs: Cartier’s new limited-edition Pasha de Cartier is on the market, along with watches by Mauboussin, Parmegiani and Ulysse Nardin. Jewelry designers already using palladium include Scott Kay, Christian Bauer, Christopher and more.

About Palladium Alliance International
The Palladium Alliance International (PAI) is the world’s leading organization dedicated to establishing palladium as a luxurious, precious and distinctive metal. No precious metal in the world is more vital or desirable than palladium is right now. It is the now metal – the building block to the future of fine jewelry. To promote this idea, PAI provides education, marketing and technical support and a vision for the advancement of palladium. Formed in March 2006 with offices in the UK, U.S. and China, PAI has planned a 2008-2009 campaign – designed and executed by DJS – to aggressively market palladium to consumers and the trade in both China and the U.S.  Together, the two companies are organizing a coalition of talented experts to work with retailers, vendors and manufacturers to raise awareness of palladium in the global marketplace.

Visit www.LuxuryPalladium.com for further information.

About DJS Marketing
Founded by Deborah Scarpa in 1987 with offices in New York City and Miami, DJS has quickly established itself as one of the world’s fastest-growing luxury marketing firms.  DJS is a multi-million dollar company offering fully integrated advertising, marketing, branding and PR services to a diverse portfolio of global companies.  Clients include W Hotel Groups, Italian Trade Commission, Galaxy Aviation, Related Companies of New York, Cellini, Trabert & Hoeffer, Clear Channel, TV Guide Channel, among others, and DJS’s work has been hailed in publications such as The New York Times, The Miami Herald, Ocean Drive, VIP, Sun-Sentinel, National Jeweler and Jewelers Quarterly (JQ). DJS has also created special advertising sections for W’ Magazine, World Gold Council, Platinum Guild and the Italian Trade Commission.
Visit www.DJS-Marketing.com for more information please contact Ebony Ruzic 305 860 9500 or eruzic@djs-marketing.com

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